lately, EU has had some problems with Overbookings, reservations processes, customer service, bad reviews and employees are not happy with the company.

• Define what the most important aspects are to take into consideration for a good service management.

• Purpose and explain at least 2 strategies that you could implement to increase customer loyaltyfor EU.

• Purpose and explain at least 2 strategies that you could implement to increase customer satisfaction for EU.

• Outline the possible obstacles / challenges service companies can have to manage their operations successfully.