Globalization
Mintzberg, H., Lampel, J., Ghoshal, S., & Quinn, J. B. (2014). Strategy Process: Concepts, Contexts, Cases (5th ed.). Philadelphia, PA: Trans-Atlantic Publications
Respond to the discussion posting:
How does Globalization impact Strategic Planning?
Sample Answer
Mintzberg et al. (2014) define globalization as “the increasing interconnectedness of the world’s economies, cultures, and people.” This interconnectedness has a significant impact on strategic planning.
Positive impacts of globalization on strategic planning:
- Increased market opportunities: Globalization gives companies access to new markets and customers. This can lead to increased sales and profits.
- Reduced costs: Globalization can help companies to reduce costs by outsourcing production to lower-cost countries or by sourcing raw materials from cheaper suppliers.