Global partners of Euro 2016

Choose ONE of the global partners of Euro 2016 and write a full corporate communications strategy and plan for leveraging the value of its sponsorship.
Order Description
The 2016 UEFA European Championship, commonly referred to as UEFA Euro 2016 or simply Euro 2016, was the 15th UEFA European Championship, the quadrennial international men’s football championship
of Europe organised by UEFA. It was held in France from 10 June to 10 July 2016. Each global partner for the Euro 2016 Tournament sees its sponsorship as a major part of its corporate
communications strategy in the run up, during and post- Tournament.
The partners are:
1. Coca Cola
2. Continental
3. Adidas
4. Carlsberg
5. Hisense
6. Hyundai/Kia Motors
7. McDonald’s
8. Orange
10. Turkish Airlines

Choose one and come up with a full corporate communications strategy for them

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