Global & International Business Contexts

Order Description

Instructions on Assessment: The context: You are employed by the Boston Consulting Group. Your company has been recently approached by a multinational corporation,

which is looking for new business opportunities overseas. One option that has been suggested to a board of directors is wine production in Tunisia. Your task is to

evaluate the attractiveness of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness

and investment attractiveness of the Tunisian wine industry. You should use a range of published sources of information in this task, such as books, academic journals,

periodicals, web resources and relevant databases.

Part 1: Porter’s National Diamond Analysis (60 marks)

Apply the extended version of Porter’s National Diamond (PND) model to the Tunisian wine industry.

Part 2: Contemporary Management Issues (20 marks)

Discuss TWO key management issues that should be taken into account before developing operations in the Tunisian wine industry.

Part 3: Market Entry Strategy (20 marks)

Based on your research and analysis in Part 1 and 2, identify TWO possible market entry strategies and discuss the advantages and limitations of each. You need to

provide a clear recommendation to the board of directors.

Module Code:    SM0269
Module Title:    Global & International Business Contexts
Distributed on:    27/10/2014    Hand in Date:    08/01/2015

Further information about general assessment criteria, ARNA regulations, referencing and plagiarism can be found on the module’s site on the e-Learning Portal.

Students are advised to read and follow this information.

Instructions on Assessment:

This assignment is an INDIVIDUAL piece of work. It represents 100% of the module mark. Students are required to produce a word-processed report in three parts.

The context: You are employed by the Boston Consulting Group. Your company has been recently approached by a multinational corporation, which is looking for new

business opportunities overseas. One option that has been suggested to a board of directors is wine production in Tunisia. Your task is to evaluate the attractiveness

of this industry. You are required therefore to carry out the necessary research to construct an analysis of the overall competitiveness and investment attractiveness

of the Tunisian wine industry. You should use a range of published sources of information in this task, such as books, academic journals, periodicals, web resources

and relevant databases.

Part 1: Porter’s National Diamond Analysis (60 marks)

Apply the extended version of Porter’s National Diamond (PND) model to the Tunisian wine industry.

Part 2: Contemporary Management Issues (20 marks)

Discuss TWO key management issues that should be taken into account before developing operations in the Tunisian wine industry.

Part 3: Market Entry Strategy (20 marks)

Based on your research and analysis in Part 1 and 2, identify TWO possible market entry strategies and discuss the advantages and limitations of each. You need to

provide a clear recommendation to the board of directors.

READ THE FOLLOWING GUIDANCE NOTES CAREFULLY!

Guidance Notes

•    Write your analysis as a piece of business communication in report style, using headings and a numbering system, including any illustrations you think are

useful. All the figures, charts and tables used in the main body of the report must be explained and justified.

•    There should be no first person references (I, we, us) in the report.  If self-reference is required, you may refer to yourself as “the author” or “this

report”.

•    This is a research-based assignment. Your analytical discussion must be supported by a significant number of information sources. Be selective and prioritise

to highlight the most important factors.

•    Clarity and concision are encouraged and will be rewarded. You should be thorough and detailed in your analysis, and all the points should be fully explained

and justified – but there is a balance to be sought between a mass of detail and a thorough, yet relatively concise reasoning.

•    The report should have the following structure:

    Cover page – including the module code, title and word count
    Table of contents – including the page numbers
    Part 1
    Part 2
    Part 3
    List of references
    Appendices (if necessary)

•    Make appropriate use of Appendices to support your discussion and analysis in the main body of the report.  Appendices should be properly organised with the

reader being referred to the appropriate appendix at the appropriate point in the text.

•    Appendices must not exceed 5 pages in total and are not to be marked.  These should be used for supporting of the main analytical points and issues in the main

body of the report.

•    The work must be word-processed and must be printed on single sided A4 paper.  Spacing may either be set at double or one and a half line spacing, depending on

the machine used.  The body of the report should be in Font size 12. Arial is the preferred font face.

•    The assignment requires you to demonstrate that you understand and can use theoretical frameworks in your analysis. It is therefore expected that you apply

appropriate models and theories studied on the module when generating your answers. It is not necessary to explain the frameworks that you use.

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