Description

Global branding is key to international marketing success. Every year Business Week and Interbrand publish a ranking of the top 100 global brands and Interbrand’s “Best Global Brands” is the definitive list of the world’s most valuable brands.

Download Interbrand’s “2018 Best Global Brands” and then answer in 4 pages the following questions in MSWord or pdf. (1” margins, 12-pt font)

1) Choose your favorite three brands and discuss the common characteristics that are growing these brands and businesses in 2018. Explain the three brands you chose (type of company, mission, etc), its country of origin and why it has break through growth.