Assignment 5 – week 7

Given that you are rolling your services out in a foreign country, there will be a need to learn from other companies that are currently operating overseas. In

particular, if a company can learn from others operating in the same region or location where they wish to operate, this can be quite helpful. What others have done to

be effective and recognized by others can be viewed by their use of certain business practices. If we look at what others are doing and form a benchmark of key

practices and procedures, we can learn from others as to what may work or not work in certain businesses, locations, situations, and services (and production

manufacturing). Thus, this leads us to a very important area of research for this week?s assignment.

1. Why is it important to consider benchmarking and best practices to determine the most cost effective and efficient means to operate in a country?
2. What if the regional traditional partners are required or encouraged by local governments but do not satisfy your quality standards?
3. Students should use reference material from course readings and outside sources when needed to strengthen your argument.

Department of Business
BUSN601
Global Management Perspective
3 Credit Hours
8-Weeks
Prerequisite(s): None

Table of Contents

Instructor Information
Evaluation ProceduresCourse Description
Grading ScaleCourse Scope
Course Outline Course Objectives
PoliciesCourse Delivery Method
Academic Services Course Materials
Selected Bibliography
Table of Contents

Course Description (Catalog)
BUSN601 Global Management Perspective (3 hours)
Global Management Perspective examines issues and functions that business managers face within the context of day-to-day operations and long-term planning of the

organization. Topics include strategic management, legal issues, marketing, law and ethics, and global dimensions of businesses.
Table of Contents

Course Scope
BUSN601 Global Management Perspective examines issues and functions that business managers face within the context of day-to-day operations and long-term planning of

the organization.  Key concepts include Porter’s Five-Forces Model, the strategic management process, the components of the marketing mix, and law and ethics.
Table of Contents

Course Objectives

Course Objectives:
CO 1. Integrate Porter’s Five-Forces Model into developing a solid global strategy.
CO 2. Assess and integrate business functions and processes in an organization
CO 3. Formulate the essential components of the strategic management process.
CO 4. Assess target markets and forecast the components of the marketing mix.
CO 5. Assess the importance of market research in developing a global initiative.
CO 6. Integrate e-business applications into your overall global initiative.
CO 7. Appraise how employment law constrains choices for the organization.
CO 8. Identify and incorporate the key elements of contracts.
CO 9. Relate how regulatory law affects an organization’s decisions.
CO 10. Assess the influence of different cultural perspectives on global business operations.
CO 11. Argue the influence of regional trading organizations on business opportunities and constraints.
Table of Contents
Course Delivery Method
This course will offer the student a highly interactive virtual classroom. Each week’s lesson will have a course announcement, assigned readings and assignments based

on either course readings or an internet-based project. The course will provide the student with the necessary knowledge to understand basic principles of global

management and how culture affects companies and organizations in order to better appreciate and comprehend world events and motivations of the numerous key players

involved with shifts in different economic environments and organizational structures. Students are expected to research course concepts and be able to discuss current

events in relationship to course concepts.
Since the student is expected to fully participate in discussions and interact with the instructor and other students, reading assignments and assigned projects should

be completed in a timely manner.
Table of Contents
Course & Reading Materials
The readings from the syllabus are now available in the E-Reserves section of the BUSN601 course guide.  Please click the following weblink –

http://apus.campusguides.com/BUSN601
Websites and Videos
In addition to the required course texts, the following public domain websites and video links are useful. Please abide by the university’s academic honesty policy

when using Internet sources. Note website and video addresses are subject to change.
•    American Psychological Association (APA) Style Website
•    Purdue Online Writing Lab
•    YouTube Video on Formatting an APA Style Paper
•    Microsoft Office Training Website
•    YouTube Videos on Microsoft Excel for Beginners
•    Needles, Powers, and Crosson Textbook Companion Website
•    Turnitin Website
•    YouTube Video Accounting Lectures by Susan Crosson
•    principlesofaccounting.com
•    NetMBA.com
Table of Contents
Evaluation Procedures
Grades for this course will be based upon four grading instruments. There are discussion questions that are provided in the Discussion Board. The student will respond

to discussion topic and the posting of other students. The assignments are used to review what you have learned from reading and independent research.
The grade scale for each of the evaluation are provided below:

CPC-Based Pre-Assessment

During Week 1 of this course, each student must complete the CPC-based Pre-Assessment provided by Peregrine Academic Services. The assessment results are used to

measure program-level learning outcomes as required by accreditation authorities. You are required to complete the assessment in order to complete this course. We need

you to do your best in order for us to have the best possible data for our continuous improvement process.
The assessment is a graded assignment; however, you get full credit for simply completing the assessment–the grade is not based on your score. The purpose of the

assessment is to establish a baseline knowledge level related to the business program you are taking with APUS. Please do your best, but please keep in mind that this

is only an initial measurement of your graduate-level business knowledge.
The 100-question online instrument (10 topic areas; 10 questions/topic) is administered by Peregrine Academic Services. The topics, which correspond to the core

business program related to your degree, are as follows:
1.    Accounting
2.    Business Ethics
3.    Business Finance
4.    Business Integration and Strategic Management
5.    Economics
6.    Global Dimensions of Business
7.    Legal Environment of Business
8.    Management
9.    Marketing
10.    Quantitative Research Techniques and Statistics

Keep in mind that this is a program-level assessment of your business knowledge. As such, it is not expected that you will necessarily know the answer to every

question. It is a standardized assessment used with many different colleges and universities.
Please go to http://www.peregrineacademics.com/apus enter access code APUS-1001 in the registration section, and complete the self-registration process. Please re-type

the password (all CAPS and no spaces) rather than copy/paste so that you are sure you are entering the password correctly.
The hyperlinked password is shown at the end of the registration process and you will also receive the password by e-mail. You must complete the assessment by the due

date assigned by your course professor. At the end of the assessment, please print and save the completion certificate and return to your course professor by uploading

the certificate to your course site.
Assessment Test by Peregrine – Registration Instructions
The test must be completed within 48 hours of starting the test. Allow approximately 50-90 minutes to complete the test.
1. Select www.PeregrineAcademics.com/apus
2. Enter case-sensitive password APUS-1001
3. Select View Registration.
4. Select your designated course.
5. Select Review Your Selection(s) and Proceed with Registration.
6. Select Proceed to Registration.
7. From the pull-down menu, please select your degree concentration.
8. Select Review Registration
9. Select Complete Order.
10. To take exam:
a. Select the hyperlink under Course/Exam heading.
b. When finished, print completion certificate and/or save and upload as required to post to your assignment area.

Research Paper (Due Week 5)

The topic of one’s research paper must be pre-approved by emailing the faculty member during Week 2 and receiving permission to proceed.  Please email me inside the

course room messaging system, not to my APUS email.  Please use the Tools menu and select message to send me a message.  However, please read the week 1 – Research

Paper Topic announcement first before sending this message.

One’s paper will consist of a 10 to 13 page response, double spaced, to a pre-approved course-based topic—please see message on the research paper topic during week 1.

Discussion Forums

Please join the discussion board during the class session. Students must post a reply to the weekly discussion question and at least one reply to other students.

Replies must be posted in the week due and replies after the end of the each week will not be graded. The discussion boards are for student interaction and submitting

input after the week ends serves no learning objectives. Students should demonstrate their own knowledge in the discussions boards and avoid copying and pasting from

web sites.

Students should NOT post their forum replies as an assignment. Your grade earned for the discussion boards will be based on your total engagement during the week. For

example, your initial reply might be lacking some content or detail but through engagement with other students, your discussions might conclude with enough detail and

explanation to earn full points. Your discussion board grade will be based on your first reply (possible 50%) and your further engagement with your classmates (50%) in

terms of participation.  In addition, your postings will be measured and evaluated again the following rubric chart listed below. Just replying does not guarantee full

credit. You must provide meaningful input that will further the discussion in the boards. Please note that the disc
1    Corporate Strategy in the International World    CO 1. Integrate Porter’s Five-Forces Model into developing a solid global strategy.
CO 2.Assess and integrate business functions and processes in an organization     Porter’s Five Forces: A Model for Industry Analysis (Article from QuickMBA.com)

Michael J. Stahl & David W. Grigsby. (1997). Strategic management: total quality and global competition. Wiley-Blackwell. ISBN 1557866503, 9781557866509.
Pages 7-11 and 143-145.
Review: Reading Materials
Submit: Individual introductions to the discussion board.
Mandatory WK 1 Exercise –
(250 word requirement)
Submit: Discussion Board response and respond to at least two classmates’ posts
Mandatory WK 1 Exercise –
(250 word requirement)
Submit:  Week One Assignment.
Mandatory WK 1 Pre-Assessment –Submit Certificate

Note:  Starting  with Week 2 Forum Discussion, all future Forum Discussions will have a 300-word minimum requirement, along with an one reference minimum requirement.

2    International Execution and Business Process Review    CO 2.  Assess and integrate business functions and processes in an organization.
CO 3. Formulate the essential components of the strategic management process    Robert L. Brown & Alan S. Gutterman. (2003). A Short Course in International Business

Plans: Charting a strategy for success in global commerce. World Trade Press.  ISBN: 9781885073624
Chapters 1, 2, 3, 4, 8, 9, 11, and 13

Five Competitive Forces    Review: Reading Materials
Submit: Discussion Board response and respond to at least two classmates’ posts

Submit:  Research Paper Proposal Abstract for approval

Submit:  Week Two Assignment.
3    Marketing in the International Arena    CO 4. Assess target markets and forecast the components of the marketing mix.

CO 5. Assess the importance of market research in developing a global initiative.

CO 6. Integrate e-business applications into your overall global initiative.
Communicating Globally: an integrated marketing approach. Don E. Schultz and Phillip Kitchen. pp 1-36.

Six Rules for Brand Revitalization: learn how companies like McDonalds can re-energize their brands. Larry Light and Joan Kiddon. Pages 1-39 and 89-142    Review: Reading

Materials
Submit: Discussion Board response and respond to at least two classmates’ posts

5    Marketing in the International Arena    CO 1. Integrate Porter’s Five-Forces Model into developing a solid global strategy.
CO 2. Assess and integrate business functions and processes in an organization
CO 3. Formulate the essential components of the strategic management process.
CO 4. Assess target markets and forecast the components of the marketing mix.
CO 5. Assess the importance of market research in developing a global initiative.
CO 6. Integrate e-business applications into your overall global initiative.
CO 7. Appraise how employment law constrains choices for the organization.
CO 8. Identify and incorporate the key elements of contracts.

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