Look for at least two (2) online advertisements and share and discuss how well the ads represent different
social groups (racial, gender, sexual, class, etc). Talk about whether or not the ads focused on stereotypes of
those social groups and, if so, what they could have done better. You must be on a device that allows sharing
of your screen.
Some good examples of advertisements to look at are cleaning products, car advertisements, perfume, body
spray, and fragrance ads.
Plus… Answer the following questions for EACH advertisement … Type Q & A

1. What stereotypes did you notice in the advertisements? Were they positive or negative?
2. Why do you think advertisers portray social groups in the way they do?
3. Do you think the stereotypes that are often portrayed in advertisements affect people’s perceptions of social
   groups? Why or why not?
4. Consider one of the advertisements you reviewed that you believe was stereotypical. How could the
   advertiser have changed the message to convey the information about the product without using stereotypes?
   Do you think the ad would be more or less effective if it did not rely on stereotypes?