Franchising

Franchising Order Description Assignment request Please refer to the attached: Styled of Assignment must be (refer to attached style guide: • AIB’s preferred Microsoft Word settings for academic work are as follows: • 12 point Calibri (which is the font used in this document); • line spacing of 1.5 lines; • language set as English (Australian); Note: Language has to be English Australian and strict reference to attached style guide Question: Is located in the attached word document named assignment question and company Company Selected: Is located in the attached word document named assignment question and company, Marking Criteria: A marking criteria is also attached outlining the assignment Note the style and flow of the assignment needs to be as follows: Executive Summary Table of contents 1.Introduction 2.<heading > 3.<heading> 4.… 5.… 6.Conclusion 7.Recommendations (where relevant) References Appendices o Text Book: Webber, R 2013, An introduction to franchising, Palgrave Macmillan, Hampshire; (ISBN: 9780230361645). Assignment Question Describe a franchise system that operates in your region but does not have an international presence. Provide information about the products or services sold by that franchise system, its size in terms of number of units, and the key elements of the service delivery system. Prepare a strategic plan for a franchisor who would like to expand operations into a neighbouring country. In the strategy you must address the possible ownership structures, systems of monitoring and control, and modifications (if any) that might have to be made to the system to accommodate the laws and customs of the target country. Justify your strategic plan by making reference to theories about franchising and practical examples of successful international expansion. You can assume that the franchisor has the necessary capital to carry out your strategy. Franchise Company:Webhair Purpose and scope of Webhair: To provide online retail sales of hair products and accessories to the Australian Market with a view of expansion into China and India within 2 years. Proposed Website: webhair.com.au