You are the new chief executive officer at Memorial Hospital. Memorial is a nonprofit hospital with 300 beds and is located in a busy metropolitan area directly adjacent to a large university. Memorial is the only hospital within a 20-mile radius of campus but constructed on a new, competing hospital that has just started within five miles. Identify three forecast content items. How will they be measured and what is the expected status of the content items in the future? Which forecasting techniques should you use? Why?