Food Marketing and Obesity
Introduction
are at an all time high in the United States. In fact, these rates have more than tripled since the 1980’s! In response, food manufacturers have attempted to create and market foods that are “healthier”, such as low-fat and low-sugar products.
Your Tasks
Task 1- Original Post
Please discuss the following in your original post:
How would you explain the high obesity rates in the United States despite changes to our food markets? Are we focusing on the wrong things? If so, what should we focus on instead? (15 points)
Sample Answer
Task 1 – Original Post: The Unintended Consequences of “Healthier” Marketing on US Obesity Rates
The staggering increase in obesity rates in the United States, having more than tripled since the 1980s, presents a stark contradiction to the food industry’s efforts to introduce and market “healthier” options like low-fat and low-sugar products. While seemingly a positive step, the continued surge in obesity suggests that these market adjustments, in isolation, have not effectively addressed the underlying drivers of this complex public health issue. I believe this disconnect highlights a potential misdirection in our focus, one that emphasizes specific nutrient modifications over the broader, more intricate factors influencing dietary behaviors.
One primary reason for this lack of impact is the often-misleading nature of “low-fat” and “low-sugar” labeling. Food manufacturers frequently compensate for the reduction of these components by increasing the levels of other less desirable ingredients such as refined carbohydrates, sodium, artificial sweeteners, and various additives designed to enhance taste and texture (Moss, 2013). These substitutions can still result in calorie-dense, nutrient-poor products that contribute to weight gain and metabolic dysfunction. Furthermore, the very presence of a “healthy” label can create a psychological “halo effect,” leading consumers to believe they can indulge in larger portions without consequence, thus negating any potential caloric or macronutrient benefit.