QUESTION 1
Complete the warm-up exercise, Strategic Marketing Basics https://multimedia.phoenix.edu/cms/202227450. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
As a marketing manager, how does a focus on sustainability inform your tasks and activities?
Pick a company or brand you are familiar with and share an example of how the company has incorporated sustainable practices. Why is it important to take a sustainable approach?
What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices?
How might sustainability contribute to customer satisfaction?
QUESTION 2
Respond to the following in a minimum of 175 words:
Do you think organizations differ from each other when placing importance on areas of the SWOT analysis?
Describe a real-world example of an organization that would place more importance on one area of the SWOT analysis compared to another area.