Doing research, critiquing and evaluating what you find is an integral part of the professional’s design process. If you can dissect examples of the type of work you need to create, and evaluate what makes it successful (or not) you will be able to incorporate that into your own successful design.
Personal invitations are an interesting design area to study. They can be presented digitally or in print. They can follow traditional formats or be influenced by trends and/or the place and people hosting the event. But either way, a successful execution will depend on how well it communicates the information. Successful hierarchy and organization will be created by using typographical techniques and applying design principles.
Type techniques and design principles
There are different type techniques that will help you organize the content of an invitation and create a hierarchy for the reader to follow. Basic design principles contrast, repetition, alignment, and proximity (C.R.A.P) are applicable to all design projects. These are some specific ways they can influence a text-based design.
Contrast creates hierarchy by leading and directing the eye of the reader/viewer through your intended path.
Repetition creates continuity in the text and concept for the reader/viewer.