Abstract

• Provide a one-paragraph abstract. Give the reader a summary of what to expect in the report. The last sentence of the abstract is the purpose of the paper.
   
  Introduction
• The first sentence should capture the reader’s attention. Give the reader a summary of what to expect in the report. Last sentence of the opening is the purpose of the paper.
• Introduce the name of your company and write a short paragraph (history, background, product/service offering, etc.)
• Reference sources in the text.

Company and Major Products or Services
Market Sector and Industry

• Describe the market sector where your company operates.
• Describe the industry where your company operates.
• Reference sources in the text.

Market Structure

• Describe the overall market structure (competitive, monopolistically competitive, monopoly, oligopoly). Expand on the reasons why you chose this structure.
• Reference sources in the text

Major Products or Services

• Describe the major product or service offering
• Reference sources in the text

Factors Impacting Supply and Demand

• Describe the factors impacting demand for your product or service.
• Describe the factors impacting supply for your product or service.
• Describe the “shape” of the supply and demand curves. Are they flat (more elastic) or steep (more inelastic)?
• Reference sources in the text

Other Economic Characteristics

• Describe other economic characteristics facing your company/industry (e.g. utility).
• Reference sources in the text

Non-Economic Forces Impacting Sales

• Describe non-economic factors that face your company and/or industry (e.g., seasonal sales, weather, etc.).
• Reference sources in the text
  Porter’s Five Forces
  Competition – _ Force (Describe Force as Strong, Weak, or Neutral)
• Describe the product and/or industry regarding Porter’s Five Forces – competition (refer to your weekly DQ posts). Expand on the reasons why you chose the force as strong, weak, or neutral.
• Reference sources in the text
  Threat of New Entrants – _ Force (Describe Force as Strong, Weak, or Neutral)
• Describe the product and/or industry regarding Porter’s Five Forces – competition (refer to your weekly DQ posts). Expand on the reasons why you chose the force as strong, weak, or neutral.
• Reference sources in the text.

Threat of Substitutes – _ Force (Describe Force as Strong, Weak, or Neutral)

• Describe the product and/or industry regarding Porter’s Five Forces – competition (refer to your weekly DQ posts). Expand on the reasons why you chose the force as strong, weak, or neutral.
• Reference sources in the text.
  Power of Buyers – _____Force (Describe Force as Strong, Weak, or Neutral)
• Describe the product and/or industry regarding Porter’s Five Forces – competition (refer to your weekly DQ posts). Expand on the reasons why you chose the force as strong, weak, or neutral.
• Reference sources in the text

Power of Suppliers – _____Force (Describe Force as Strong, Weak, or Neutral)

• Describe the product and/or industry regarding Porter’s Five Forces – competition (refer to your weekly DQ posts). Expand on the reasons why you chose the force as strong, weak, or neutral.
• Reference sources in the text.

Ways to Capitalize on the Forces

• With the Porter’ analysis complete, draw a conclusion. How can your company and its product or service capitalize on the forces?
• Reference sources in-text

Pricing Practices
Existing Pricing Practices

• Describe the product and/or industry regarding existing pricing (refer to your weekly DQ posts). Expand on the reasons why your company prices this way.
• Reference sources in-text

Potential Price Discrimination Practices

• Describe the product and/or industry regarding proposed pricing via price discrimination (refer to your weekly DQ posts). Expand on the reasons why you chose the technique(s).
• Reference sources in-text

Economic Outlook – Macroeconomic Drivers
Drivers

• Describe the main macroeconomic drivers (e.g. unemployment, government debt, consumer price index, etc.) that influence the company’s product and/or industry. Expand on the reasons why you chose these drivers.
• Reference sources in-text

Short-Term Outlook

• Describe the short term outlook (5 – 7 years) that you expect to for your company and/or industry.
• Identify the favorable and unfavorable elements that drive the outlook.
• Reference sources in-text
  Long-Term Outlook
• Describe the short-term outlook (8+ years) that you expect to for your company and/or industry.
• Identify the favorable and unfavorable elements that drive the outlook.
• Reference sources in-text

Conclusions

• With the analysis complete, draw a conclusion. The first sentence restates the purpose of the paper. Then summarize the main topics of the paper and findings.
• Reference sources in-text

References / Sources of Information
List references – follow APA Guidelines – Examples with Formats

1. Amadeo, K. (n.d.). Where Are We in the Current Business Cycle? Retrieved January 28, 2018, from https://www.thebalance.com/where-are-we-in-the-current-business-cycle-3305593
2. Behavior, M. (2017, November 26). Will Corporate Tax Cuts Really Help Much In Today’s Economy? Retrieved January 28, 2018, from http://www.forbes.com/sites/modeledbehavior/2017/11/26/corporate-tax-cuts/amp/
3. Frakt, A., & Piper, M. (2014). Microeconomics Made Simple. Simple Subjest, LLC.
4. International tourist arrivals worldwide 2016 | Statistic. Retrieved January 28, 2018, from https://www.statista.com/statistics/209334/total-number-of-international-tourist-arrivals/
5. O’Connor Vos, L. (2017, April). Look to Generation X to see the future of healthcare. Retrieved from www.statnews.com: https://www.statnews.com/2017/04/03/generation-x-health-care/
6. Porter, M. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review.
7. Reinhardt, U. E. (2006). The Pricing of U.S. Hospital Services: Chaos Behind A Veil of Secrecy. Retrieved from www.medscape.com: https://www.medscape.com/viewarticle/521175_3
8. Ruby, D. A. (2018). Price Discrimination. Retrieved from www.digitaleconomist.or: http://www.digitaleconomist.org/pd_4010.html