Finacial Services

Finacial Services

Paper details:

Project Assignment 2
:
Objectives and Services
For this project assignment, you need to establish
goals and objectives
for the Marques BBS Bank.
You will also need to highlight the range of
limited service facilities
the bank would be prepared to offer and advise on
suitable
branch locations
.
This project assignment will
make up
part
of
your Course
Project
.
See Page 8 for Guidelines.
Project Assignment 2: Objectives and Services

3

Marques BBS Bank Plc is a city centre bank in your locality*.
It
was established as a result of a merger in 1995. Marques BBS
has numerous bank branches and ATMs located regionally and nationally, offering a number of limited facility services. As of
2012  the  bank  amassed  13  million  personal  customers  and  small  business  accounts.  The  bank  offers  a  full  range  of  banking
services for both personal and business banking facilities.
Marques BBS Bank Plc:
?
Employs more than 75,000 people
?
Holds approximately 2,000 branches
?
Holds approximately £1,250, 00b in assets
Project Assignment 2: Objectives and Services

4

General Facts
?
The Marques BBS foundation supports local, regional and national charities
;
?
Offers a personal service and wealth advice for general and long-term investing, including retirement planning;
?
Provides comprehensive expert financial services to businesses;
?
Also caters for businesses with over £10 million turnover;
?
Has a broad range of products and services for customers traveling abroad for personal or businesses reasons.
Mission Statement
“Our  mission  is  to  help  build  strong  and  sustainable  communities  by  upholding  collaborative,  innovation  and  healthy
relationships with the community in which we work.”
Vision Statement
“Marques BBS vision is to strive to be th
e best financial institution employees can work for, in addition to being the number 1
bank choice for its customers.”
*In 2011, Marques BBS Bank contributed over £12 million to over 2,000 organizations. Employees of the bank also volunteered
in numerous programmes to help those in their community.

Diploma in Financial Services
The Changing Financial Service Sector
?
Holding Company Organisations
The Changing
Financial Services Sector
Fitzwilliam Institute
Group

2

Objectives
After completing this topic, you should have an understanding of:
?
Small and large banks
?
Financial holding companies (FHC
)
?
Banking trends in Europe
?
Financial objectives
The Changing
Financial Services Sector
Fitzwilliam Institute
Group

3

Introduction
The following topic provides detailed definitions on the term ‘banking holding company’ and ‘financial holding company’,
giving examples of holding companies in the US and highlight
ing their advantages as well as their evident disadvantages. This
topic also discusses reasons behind the growth in holding companies over the past few decades, and the impact organisational
structure  places  on  profits  gained  and  efficiency.  This  topic  als
o  gives  a  brief  introduction  into  the  future  of  the  banking
industry
.
The Changing
Financial Services Sector
Fitzwilliam Institute
Group

5

Growing Number of Bank
Holding Companies
In recent years, there has been a marked increase in the number of holding companies,
as a result of
:
?
Greater ability to raise funds and access ‘Capi
tal Markets’ (gaining long term funds by dealing in stocks, bonds and other
forms of investment);
?
A bank holding company’s ability to access greater debt capital (through taking out a loan) compared to equity capital
(money does not have to be repaid) in c
omparison to financial firms independent of bank holding companies;
?
Their  tax  benefits:  bank  holding  companies  are  able  to
balance
profits  raised  from  one  business  within  the  holding
company, with losses accumulated by another financial firm also affilia
ted with the same company;
?
Their authorisation to incorporate non

banking businesses.
The Changing
Financial Services Sector
Fitzwilliam Institute
Group

6

Bank Holding Companies
in
the
US
The  following  table  (as  illustrated  by  Rose  &  Hudgins)  represents  the  largest  bank  holding  companies  active  in  the  US.
Typically,
the  majority  of  holding  companies  own  just  one  bank  in  addition  to  other  non

bank  financial  institutions.  Only  a
small percentage of bank holding companies acquire more than one bank, however these holding companies hold nearly 70%
of total assets in the
US banking system.
Bank Holding Company
Headquarters
Total Assets ($Bill)
Citigroup, Inc
New York
$2,221
Bank of America Corporation
North Carolina
$1,536
J P Morgan Chase & Co
New York
$1,458
Wachovia Corporation
North Carolina
$720
Taunus Corpor
ation
New York
579
Wells Fargo & Company
California
540
HSBC North American Holdings Inc
Illinois
484
US Bancorp
Minnesota
223
SunTrust Banks Inc
Georgia
180

Diploma in Financial Services
The Changing Financial Service
s
Sector
?
Unit Banking & Branching
The Changing Financial Services Sector
Fitzwilliam Institute
Group

2

Objectives
After completing this topic, you should have an understanding of:
?
Unit banking organisation
s
?
Branching organisations
?
Limited
service facilities
?
Top bank profiles

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