- Select one brand from Interbrands’ top 100 global brands (https://www.interbrand.com/best-brands/best-global-brands/2019/ranking/)
- Discuss the following questions in 1~2 pages
What is the core value that your brand delivers?
Is the actual quality or value of their products different from (or consistentwith) the perceived value of the brand? Why?
What are the strengths of the brand’s communication strategy?
What are the weaknesses of the brand’s communication strategy?
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