Description

Please read my uploaded case study and answer below two questions, single space, thank you.

1. What factors are affecting competition, product development, and marketing requirements in the 3D printing market? Should FormPrint, a leader in high-end 3D medical printing systems,
   enter the low-end segment of the market with the Ortho500? What is the role of this product in
   FormPrint’s product portfolio?
2. How should the Ortho500 go to market: a) through the Ortho division’s sales force? b)
   through independent sales reps (ISRs)?, c) or through a hybrid effort that involves both?
   (describe what this would look like IF this is your approach). What are the economic implications of this decision?