I​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​NSTRUCTION: External Environment and Service Area Competitor Analysis Report: Using guidance from Chapters 2 and 3 of the textbook select a service category (the example given you in Chapter 3 is the service category of plastic surgery — don’t choose plastic surgery) and a service area (a geographic location) and conduct a complete external environment analysis (Chapter 2) and a service area competitor analysis (Chapter 3). Your final report should be approximately 6 to 10 pages long. Approximately three-fourths of that should be text/writing. You will also likely have some pages with various maps, graphics, and charts. Remember you are to complete both an external environment analysis and a service area competitor analysis. While your report may vary (because not everything I’m going to mention applies to every service category), in general, your report should include: I. Detailed description of your Service Category II. Detailed description of your Service Area (which might include): A. General Information B. Economic factors C. Demographics D. Psychographics (Interests, Attitudes, and Opinions or IAO analysis of the area) E. Health Status Note: this section might include an Issue Identification Chart (see p. 57, Exhibit 2-4) and/or an Environmental Trends/Issues Plot (p. 58, Exhibit 2-5). III. Service Area Structural Analysis (which might include): A. Power of Customers B. Power of Suppliers C. Threat of New Entrants D. Thr​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​eat of Substitutes E. Intensity of Rivalry Note: You’ll want to look through the various strategic thinking frameworks/techniques and apply the ones that seem that they would be helpful in your analysis. IV. Service Area Competitor Analysis (which might include): A. Competitor Strengths and Weaknesses B. Critical Success Factors C. Strategic Groups D. Competitors Map E. Likely Responses of Competitors V. Service Category Critical Success Factors VI. Map of Strategic Groups Identified VII. Synthesis – (see page 120 to 121 for an example of this). An extended example of a Service Area Competitor Analysis is provided throughout Chapter 3 for Plastic Surgery. You should become familiar with that as you work through your Service Area Competitor Analysis. Some examples of Service Categories that students have chosen in the past are a children’s hospital, a cardiac unit in a hospital, home health, long-term care, rehabilitation, dentistry, etc. Choosing a category with a large number of competitors can make this easier (as in easier to find info about competitors). TEXTBOOK: Peter M. Ginter, W. Jack Duncan, Linda E. Swayne. (2018). Strategic Management of Health Care Organizations, 8th edition. John Wiley & Sons. All assignments completed out of class are to be: Typed/word-processed, font size 12, double spaced. Written in standard US English, error free in sentence construction, grammar, punctuation, and spelling. APA form​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​at.