“Explaining the objective’s intent and meaning?”

 


Scenario
Healthy Dynamics have been around for 25 years and has a company-wide strategy in place, but the old strategy has proven to be ineffective of late in generating new ideas and revenue streams. The current plan provides wellness strategies for their clients and a commitment from the staff of Healthy Dynamics to deliver high quality, effective customer service and comprehensive wellness strategies. Currently Healthy Dynamics offer its clients the following wellness program components: smoking cessation, health risk assessment, biometric screening, nutrition education, cooking demonstration, and chronic disease prevention education.

The company is considering either a merger or acquisition to prevent bankruptcy. Both options will result in layoffs, and your department will be affected with an anticipated 80% reduction in staff. You have been assigned to produce a strategic planning model to prevent either of these possibilities. Should Healthy Dynamics take a leap and dive into other healthcare services, such as medical equipment and digital health, or add new components to their wellness program offerings to make it more comprehensive for their clients? Your first steps are to figure out where you think the company should go (vision), what you are hoping to achieve (mission), and then identify how you will move forward (objectives).

Compile a PowerPoint presentation using speaker notes  narration that includes a minimum of 5-6 slides (excluding title and reference slides) that include speaker notes

A well-defined vision and mission statements that advances your winning idea to increase revenue for the future and drive business success
3-4 Strategic Objectives (What action will you take to achieve the vision and mission?)
Follow the “Verb + Adjective + Noun” format
Create strategic objective statements. How will you achieve each objective “explaining the objective’s intent and meaning?” (2-3 sentences each)

 

Sample Answer

 

 

 

 

 

 

 

This content is structured as a PowerPoint presentation with accompanying speaker notes, outlining a strategic planning model for Healthy Dynamics to avoid merger or acquisition. The strategy focuses on expanding the current wellness core into Digital Health Integration.

 

Strategic Planning Model: Healthy Dynamics

 

 

Slide 1: Title Slide & Context

 

Slide ContentSpeaker Notes (Narration)
Title: Revitalizing Healthy Dynamics: A Digital Wellness StrategyGood morning, Leadership Team. Our current financial state demands decisive action. While our commitment to high-quality service remains, our existing wellness offerings are stale and insufficient to generate the necessary revenue. My department, facing an anticipated 80% reduction, proposes a strategic pivot to prevent bankruptcy: integrating our core wellness expertise into the high-growth Digital Health sector. This model leverages our existing client base and service excellence while unlocking critical new revenue streams

Slide 2: Vision and Mission

 

Slide ContentSpeaker Notes (Narration)
Our New Vision (Where We're Going)To be the recognized leader in holistic, personalized digital wellness, seamlessly integrating data-driven technology with compassionate human care.
Our New Mission (What We'll Do)To empower every client to achieve lasting well-being by delivering proprietary, evidence-based digital health platforms and high-touch professional guidance.

 

Slide 3: Strategic Direction & Rationale

 

Slide ContentSpeaker Notes (Narration)
Winning Idea: Pivot to Digital Health IntegrationOur choice is clear: we must pivot into digital health integration. Expanding into entirely new areas like medical equipment requires massive capital and new regulatory expertise—a risk we cannot afford right now.
Why Digital Health?Expanding our existing wellness content into digital platforms allows us to scale our expertise, generating high-margin subscription and licensing revenues without the major capital expenditure of physical equipment. This immediately broadens our market beyond local clients.
* Scalability: Serve thousands, not dozens. 
* Data Monetization: Collect longitudinal health data. 
* Competitive Edge: Merge human care with AI insights.