Discuss in your paper how to build a successful testing
program and the importance of setting goals before you test include why a hypothesis is so important.
Class: You may find newer and older resources listed each week in the Lessons and Assignments;
however, the older resources are still relevant in content and concept. The relevancy is noted in that they build on the structural foundation of web analytics. We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision-making process.
Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments. Do your best to locate resources that are no more than three (3) years old.
PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.
Please be sure to review Lesson 5 for a complete listing of many resources you may find useful and
relevant.
2016: Google Analytics – Benefits of Experiments: (Be sure to read the sections to the right of the page in
the right side menu) https://support.google.com/analytics/answer/1745147?hl=en&ref_topic=1745207&rd=1
2013 – A wonderful source for your review, many topics, and answers can be found here in this book located in the APUS library. For week 5 check out Chapter13 regarding A/B Testing of the eBook below online in the
APUS library.
Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
By: Michael Beasley
Morgan Kaufmann Publishers © 2013 (251 pages)
ISBN:9780124046191
Articles: Agile Web Analytics a New Buzz Word
2013: Agile Analytics a New Buzz Word: What in the World is Agile Analytics? How does it apply to Web
Analytics? Agile Analytics a New Buzz Word.pdf
2012: Agile Analytics – Ken Collier Agile Analytics.pdf
Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of
your answers.
Assignment Objectives:
1.Demonstrate the importance of understanding user interactions
2.Explain how the web analyst should be aware of visitor site usability
3.Explain the importance of testing and settings goals and hypothesis