examine the digital campaigns of Old Spice, Aeropostale, Zappos, and Starbucks.

Advertizing week 9- Individual work 1

Paper details:
examine the digital campaigns of Old Spice, Aeropostale, Zappos, and Starbucks.

Which campaign does the best job of establishing sustained interaction with customers?
What features does each campaign use to hold consumers’ interest?
How might one of these brands use social networking tools to develop a long-lasting brand community?

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