Everyday low pricing
Discuss “everyday low pricing”. Besides Walmart, what other companies do you believe have been able to use this pricing strategy to great success?
Market-skimming pricing is used many times when companies invent new products and first introduce them to the market. List two “new” products that you believe are employing a price skimming strategy. Back up your answers.
Experts are predicting that cable and satellite television will become obsolete
because of companies that stream video over the Internet such as Netflix, Hulu, Amazon Prime, etc. With respect to the channel of distribution, what trend does this reflect? Is it right for companies such as Comcast to use data limits to lessen competition?
Sample Answer
Everyday low pricing (EDLP) is a pricing strategy in which a company sets a consistent low price for its products, regardless of the time of year or the demand for those products. This strategy is often used by retailers, such as Walmart, to attract customers and to build brand loyalty.
EDLP can be a successful pricing strategy for a number of reasons. First, it can help to simplify pricing for customers. Customers don’t have to worry about the product being on sale or not, or about the price changing from week to week. This can make it easier for customers to comparison shop and to find the best prices.
Second, EDLP can help to build brand loyalty. Customers who know that they can always get a good deal at a particular store are more likely to shop there regularly. This can lead to increased sales and profits for the retailer.