Event Inventory Research
You will either attend or research a public event and itemize 10 sponsorship inventory
assets. You may include inventory assets that are already being sponsored, or identify assets that you feel
have potential for sponsorship.
Assets can include (but are not limited to):
Major features or attractions
Official supplier designations
Creative promotions or sponsorships
For each of the 10 inventory items, answer the following questions:
Is there a current sponsor? If yes, does it seem like a good fit? If no, what types of sponsors would make a
Does the inventory item target the general audience or a distinct target within the event audience? If the latter,
what appears to be the target?
What type of creative activation or enhancement would give the asset greater value for a sponsor? Give
examples of sponsors if necessary.