Evaluative Report on how Las Vegas Sands Corporation improves its branding and theming issues

Las Vegas Sands Corporation: Critically investigate their situation with regard to the global issues (branding and theming) and make recommendations for a way forward.
The Evaluative Report has to include (what is the branding and theming? what is situation so far? why.? how.?)
The report needs to include a critical evaluation, critical anaylse, not purely descriptive nature.
should demonstrate a depth of research and wider reading. Application of appropriate strategic theory should be apparent.