Evaluation of Entrepreneurial Creativity and Innovation

Order Description

Assessment Brief/ Task
Evaluation of Entrepreneurial Creativity – this is an individual assessment that requires you to undertake a personal reflection of your entrepreneurial creativity based on the evidence of a number of diagnostics and an analysis of why and how innovation takes place.

Task 1 (60%)

A comprehensive analysis of your present levels of competences and those key skills, knowledge and behaviours you need so that you can enhance your entrepreneurial and creative potential. This section must include your personal capabilities in relation to the FACETS framework and should be based on a SWOT analysis resulting from your Entrepreneurial Creativity skills audit and the results of the other diagnostic assessments under taken during the module, including the ‘Entrepreneurial Indicator’ access to which is afforded by an individual password issued by your tutor. You will be expected to critically analyse the results of the diagnostics and review them against your wider research to produce a clear and concise self-evaluation. (max 1000 words)

Task 2 (40%)

Select any 3 of the Design Council case studies from the 5BE001 WOLF Site and compare and contrast the process of creativity and innovation involved, in the development of a product, a
service and a process.

Explain why the innovation came about, what drove the creative spark and how was this forged
into an effective innovation. What is the nature of the innovation? Has it had a radical or
incremental impact?
How did the innovation add value to the organisation, its customers or the environment?

Additional credit will be given where the report is supported by further research beyond that
Presented in the case studies and provides further insight and the basis for more detailed analysis.
Copies of the case studies used must form part of the appendices for the assignment (max 1000 words).

UWBS038g Assessment Briefing for Students

Assignment One: Evaluation of Entrepreneurial Creativity and Innovation.

Semester 2

Module assessment detail
5BE001        Entrepreneurial Creativity and Innovation
Module Learning outcomes:    Tick (?) if
tested here
LO1     Discuss how creativity and cognitive processes provide the basis for new ideas and innovation when actions are applied into practice
?
LO2    Apply a range of theories, concepts and applications of innovation, and identify how these interrelate with technology, commerce, social systems, economic development and policy construction

?
LO3
LO4
Written report 2000 words.    60%

Important requirements (Delete where appropriate, if other please provide detail)
Mode of Working:                              Individual.

Presentation Format:             Report.
Method of Submission:                                            Paper Submission to MX student Office
Mark required to pass this coursework:                    40%

Hand in date & time    6/3/15 12 00 noon latest
Date & method by which you will receive feedback
Face to face feedback sessions arranged for week beginning 23/03/15

Resit/retrieval date    July 2014
Assessment limits (in accordance with     No more than:                  2000 words excluding appendices

Do clearly state your student number when submitting work but do not indicate your name.  Put your tutors name on the title page of your assignment please Always keep a copy of your work. Always keep a file of working papers (containing, for instance, working notes, copied journal article and early drafts of your work, etc.) that show the development of your work and the sources you have used. You may need to show this to tutor at some point so notes should be clear and written in English. This is an important requirement. There may be circumstances where it is difficult to arrive at a mark for your work. If this is so you may be asked to submit your file within 3 working days and possibly meet with your tutor to answer questions on your submission.
Explanation of submission requirements and further guidance

•    Assessments are subject to a word limit to ensure consistency of approach across all modules. Your work should not exceed the limit indicated (excluding references and appendices). Do not feel that you have to “achieve” this word count in your work.  What is important is that the work satisfies the stated learning outcomes which are articulated through the assessment criteria (see following page).
•    Care is taken to ensure that work has been marked correctly. Checks are conducted by both a second lecturer and an independent expert from outside the University on batches of work.
•    Your work will not be returned to you but you will receive detailed feedback explaining how your mark has been arrived at and how your work could have been improved upon.
•    Always use the Harvard style referencing system. The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies and develop your academic skills including a guide to Harvard referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx
•    Expensive or elaborate bindings and covers for submissions are not required in most instances. (Refer to guidelines however in the case of dissertations).
•    The Business School has a policy of anonymous marking of individual assessments which applies to most modules.  You should not identify yourself directly in the work you submit and you may need to use phrases such as “the author of this assignment ….”in the detail of your submission.
Avoid academic misconduct
Warning: Collusion, plagiarism and cheating are very serious offences that can result in a student being expelled from the University.  The Business School has a policy of actively identifying students who engage in academic misconduct of this nature and routinely applying detection techniques including the use of sophisticated software packages.
•    Avoid Collusion. The Business School encourages group working, however to avoid collusion always work on your own when completing individual assessments.  Do not let fellow students have access to your work at any stage and do not be tempted to access the work of others.  Refer to your module tutor if you do not understand or you need further guidance.
•    Avoid Plagiarism. You must use available and relevant literature to demonstrate your knowledge of a subject, however to avoid plagiarism you must take great care to acknowledge it properly. Plagiarism is the act of stealing someone else’s work and passing it off as your own.  This includes incorporating either unattributed direct quotation(s) or substantial paraphrasing from the work of another/others.  For this reason it is important that you cite all the sources whose work you have drawn on and reference them fully in accordance with the Harvard referencing standard. (This includes citing any work that you may have submitted yourself previously).   Extensive direct quotations in assessed work is ill advised because it represents a poor writing style, and it could lead to omission errors and a plagiarism offence could be committed accidentally.
•    Avoid the temptation to “commission” work or to cheat in other ways. There are temptations on the internet for you to take “short cuts”. Do not be tempted to either commission work to be completed on your behalf or search for completed past academic work.
When you submit your work you will be required to sign an important declaration that the submission is your own work, any material you have used has been acknowledged and referenced, you have not allowed another student to have access to your work, the work has not been submitted previously, etc.

Assessment Brief/ Task
The detailed requirements for this task are as follows:

Assessment Brief/ Task
Evaluation of Entrepreneurial Creativity – this is an individual assessment that requires you to undertake a personal reflection of your entrepreneurial creativity based on the evidence of a number of diagnostics and an analysis of why and how innovation takes place.

Task 1 (60%)

A comprehensive analysis of your present levels of competences and those key skills, knowledge and behaviours you need so that you can enhance your entrepreneurial and creative potential. This section must include your personal capabilities in relation to the FACETS framework and should be based on a SWOT analysis resulting from your Entrepreneurial Creativity skills audit and the results of the other diagnostic assessments under taken during the module, including the ‘Entrepreneurial Indicator’ access to which is afforded by an individual password issued by your tutor. You will be expected to critically analyse the results of the diagnostics and review them against your wider research to produce a clear and concise self-evaluation. (max 1000 words)

Task 2 (40%)

Select any 3 of the Design Council case studies from the 5BE001 WOLF Site and compare and contrast the process of creativity and innovation involved, in the development of a product, a
service and a process.

Explain why the innovation came about, what drove the creative spark and how was this forged
into an effective innovation. What is the nature of the innovation? Has it had a radical or
incremental impact?
How did the innovation add value to the organisation, its customers or the environment?

Additional credit will be given where the report is supported by further research beyond that
Presented in the case studies and provides further insight and the basis for more detailed analysis.
Copies of the case studies used must form part of the appendices for the assignment (max 1000 words).

The following information is important when:
•    Preparing for your assessment
•    Checking your work before you submit it
•    Interpreting feedback on your work after marking.

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