Evaluation of an Organizational Vision
Description:
Research visions from organizations in industries other than you own- Find a vision
statement that provides an engaging pictu'e for the mute of that organization and is
detailed enough that external stakeholders can relate to it in a meaningful way-
Addess the following:
1- Describe the company and its vision statement-
2- Discuss the attributes that make the vision meaningful-
3. Explain how the vision statement is appropriate for the organization and why the
vision statement is appealing to stakeholders on both a cognitive and emotional level-
Organization: General Motors