Evaluate Marketing Website Assignment: Access the following Website: http://www.kraftheinz-foodservice.com/

Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.

Course Objectives:
1.

Managerial Accounting Critical Thinking

Accounting
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Unassigned
schedule
3 Days
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$1.00-$16.00

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CRITICAL THINKING ASSIGNMENT (100 points): Decentralized Operations

Complete the following questions using Microsoft Excel. No other submission format is allowed. Review the grading rubric to confirm you are meeting the assignment requirements. (All amounts in SAR unless otherwise indicated.)

Problem 1

Minden Manufacturing Company is evaluating the results of two divisions:

Eastern Western
Division Division
Sales 40,000,000 72,000,000
Operating income 4,000,000 6,480,000
Total Assets 20,000,000 18,000,000
Management expects each division to earn a 25% return on assets.

Required:

Calculate profit margin for each division.
Calculate investment turnover for each division.
Calculate Return on Investment using the DuPont Formula.
Calculate residual income for each division.