Evaluating the Pepsi Refresh Project

Evaluating the Pepsi Refresh Project Order Description Evaluating the Pepsi Refresh Project Indicator Positive Signs Pointing to Success Negative Signs Pointing to Failure Sales Investors Consumer Behavior Employees/ Bottlers Brand Marketing Plan Based on your analysis above, if you were Irazabal in December 2010, what would you do? Stay the course and continue running the Pepsi Refresh Project or reverse course and return to more traditional marketing communications and promotion for the trademark Pepsi brands? Assume these are the only choices available to you. Choose one: ____ Stay the course OR ____ Reverse course