Evaluating fashion retailer, Zara’s ‘RETAILING’ strategy to drive customer loyalty through an omni-channel approach

An individual report which critically evaluates the fashion retailer Zara’s strategy and the practices they use to drive customer loyalty through all selling channels. You must also identify areas where these could be improved.

Consider the policies and practices of the following when evaluating how Zara drives customer loyalty:
? how effectively an omnichannel approach has been adopted
? the visual merchandising, layout, and the environment – both in store and online
? the application of category management principles as evident in the range offer
? the sustainability and corporate social responsibility strategy and practices
implemented.

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