Evaluate the challenges that Brunel Business School is facing with its current social media adoption/use. Advise on how the school’s social media can be used more effectively to improve prospects, students and alumni engagement and support

Evaluate the challenges that Brunel Business School is facing with its current social media adoption/use. Advise on how the school’s social media can be used more effectively to improve prospects, students and alumni engagement and support

The rapid advancement in technology and technological applications has seen a rising adoption of social media and Web 2.0 applications in organizations, spanning across all spheres of life. The popularity of social media makes it an unalienable tool for marketing, and for this reason, virtually all companies see it very practical to join the social media platforms. Facebook alone is estimated to have more close to one billion users, which provides a viable marketing platform for many firms. The educational sector has greatly benefited from this advancement, and so has Brunel Business School. This report evaluates the current use and adoption of social media by the school, and adequately addresses the various challenges that the school is be facing, and how the tool can be used to improve prospects and enhance better connectivity among students, alumni, and support. Overview of Social Media Adoption and Use at BBS In the current marketing environment, the use of social media has become extremely essential, that it cannot be avoided in any setting. The Brunel Business School has made various strides in adopting and using social media to enhance its connectivity, and provide better services to its stakeholders. For instance, the School has an active Facebook page, where both continuing students and alumni can interact and send comments. Apart from just sharing tweets and messages, the Facebook page contains useful information that can be used to advertise the various programs offered by the school to the millions of eligible enrollees. In addition, other social networking platforms such as tweeter are also actively used, and the administration takes seriously the tweets made by subscribers. Other such as its official WordPress page, LinkedIn, and Google Plus all serve to put in in the public limelight, in which it can be easily reached by a number of users. More importantly, the school has an official YouTube page, where important 2 Page 2 of 6Page 3 of 6news and updates are posted. Technically speaking, the use of video in social advertising is more effective than other methods, and provides more concrete and personal information regarding the item being put forward. In a bid to solidly embed the use and expertise of social media adaption, use, and expertise, the school recently introduced a course in Business Intelligence, Social Media and Cloud Computing. This is a very innovative program, that, as professor Raymond Hackney put it, has brought considerably large enrolments to the school. Practically, it is an imperative course that will provide relevant professionals in the growing field of social media. The introduction of this program serves to authenticate and confirm the seriousness with which social media has been adopted in the school. Challenges of Social Media Adoption and Use at BBS Despite the myriad of positive impacts that are ascribed to adoption of social media in organizations, it also presents a number of challenges and problems. These challenges come as result of social media being a complex tool for organization, being viewed by scholars as paradigm shift. It creates new ways of thinking on issues of service delivery and inclusion of stakeholders in the overall performance of the organization. In BBS, there are a number of internal challenges that need to be addressed in order to ensure conformity and continued success of the newly adopted program. For instance, the question of how employees use their working hours is a key challenge in BBS, as is the case in other companies hat have adopted the use of social media. It has been a thorny issue that has elicited heated debates, of employees spending most of their time on personal use of social media tolls installed in their systems. As a result, the output of the employees significantly come down, a gap that cannot be adequately filled by the adopted technology returns. Apart from the abovementioned, skepticism of employees with

 
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Evaluate the challenges that Brunel Business School is facing with its current social media adoption/use. Advise on how the school’s social media can be used more effectively to improve prospects, students and alumni engagement and support

Evaluate the challenges that Brunel Business School is facing with its current social media adoption/use. Advise on how the school’s social media can be used more effectively to improve prospects, students and alumni engagement and support

The rapid advancement in technology and technological applications has seen a rising adoption of social media and Web 2.0 applications in organizations, spanning across all spheres of life. The popularity of social media makes it an unalienable tool for marketing, and for this reason, virtually all companies see it very practical to join the social media platforms. Facebook alone is estimated to have more close to one billion users, which provides a viable marketing platform for many firms. The educational sector has greatly benefited from this advancement, and so has Brunel Business School. This report evaluates the current use and adoption of social media by the school, and adequately addresses the various challenges that the school is be facing, and how the tool can be used to improve prospects and enhance better connectivity among students, alumni, and support. Overview of Social Media Adoption and Use at BBS In the current marketing environment, the use of social media has become extremely essential, that it cannot be avoided in any setting. The Brunel Business School has made various strides in adopting and using social media to enhance its connectivity, and provide better services to its stakeholders. For instance, the School has an active Facebook page, where both continuing students and alumni can interact and send comments. Apart from just sharing tweets and messages, the Facebook page contains useful information that can be used to advertise the various programs offered by the school to the millions of eligible enrollees. In addition, other social networking platforms such as tweeter are also actively used, and the administration takes seriously the tweets made by subscribers. Other such as its official WordPress page, LinkedIn, and Google Plus all serve to put in in the public limelight, in which it can be easily reached by a number of users. More importantly, the school has an official YouTube page, where important 2 Page 2 of 6Page 3 of 6news and updates are posted. Technically speaking, the use of video in social advertising is more effective than other methods, and provides more concrete and personal information regarding the item being put forward. In a bid to solidly embed the use and expertise of social media adaption, use, and expertise, the school recently introduced a course in Business Intelligence, Social Media and Cloud Computing. This is a very innovative program, that, as professor Raymond Hackney put it, has brought considerably large enrolments to the school. Practically, it is an imperative course that will provide relevant professionals in the growing field of social media. The introduction of this program serves to authenticate and confirm the seriousness with which social media has been adopted in the school. Challenges of Social Media Adoption and Use at BBS Despite the myriad of positive impacts that are ascribed to adoption of social media in organizations, it also presents a number of challenges and problems. These challenges come as result of social media being a complex tool for organization, being viewed by scholars as paradigm shift. It creates new ways of thinking on issues of service delivery and inclusion of stakeholders in the overall performance of the organization. In BBS, there are a number of internal challenges that need to be addressed in order to ensure conformity and continued success of the newly adopted program. For instance, the question of how employees use their working hours is a key challenge in BBS, as is the case in other companies hat have adopted the use of social media. It has been a thorny issue that has elicited heated debates, of employees spending most of their time on personal use of social media tolls installed in their systems. As a result, the output of the employees significantly come down, a gap that cannot be adequately filled by the adopted technology returns. Apart from the abovementioned, skepticism of employees with

 

 
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