European Business Management

European Business Management

Order Description

There are 5 questions you can choose ONE to write, Only one Question need to be done.

1. Critically discuss what consequences do the 2014 European
Parliament election successes of Eurosceptic parties mean for
European business, now and potentially in the future.

2. Choose two neighbouring EU countries, one based within the Euro
zone, one based outside the Euro zone: compare and contrast how the
countries have fared during the Euro crisis and how they have dealt
with it.

3. Select a company and discuss how it has made use of the 2004/2007
EU enlargement.

4. Using an extended example of an issue or an industry, discuss why
and how European businesses engage in lobbying.6

5. Discuss whether the Nobel Peace Prize awarded to the European
Union in 2012 was justified from a business point of view.

Europen Business
Coursework Essay (2,000-words) – Answer ONE of the
following 5 questions:

1. Critically discuss what consequences do the 2014 European
Parliament election successes of Eurosceptic parties mean for
European business, now and potentially in the future.

2. Choose two neighbouring EU countries, one based within the Euro
zone, one based outside the Euro zone: compare and contrast how the
countries have fared during the Euro crisis and how they have dealt
with it.

3. Select a company and discuss how it has made use of the 2004/2007
EU enlargement.

4. Using an extended example of an issue or an industry, discuss why
and how European businesses engage in lobbying.6

5. Discuss whether the Nobel Peace Prize awarded to the European
Union in 2012 was justified from a business point of view.

The essay is due by no later than 12:00 on Monday, January 12
th, 2015.

Essay 2 (25%) Checklist: (Please read this)

i) Reflection – include a paragraph (ca. 100-200 words) as appendix
explaining how you have acted on the peer feedback given to you
for essay 1.

ii) Structure – Begin your essay with a thesis statement – one or two
sentences that condense the argument or analysis to follow. (e.g.
Lobbying created benefits for businesses for X reasons, specifically
… Or e.g. In retrospect, it was not in the best interest for Eastern
European member states to join the EU because …). The thesis
statement is then followed by an introduction, which outlines both
the essay’s structure and the main points for discussion. The body
of the essay is where arguments should be developed, and proved
or disproved according to the evidence. Be sure the discussion here
is relevant to the topic at hand. Finally, summarize key points made
throughout the essay and highlight any conclusions to be drawn.
iii) Argument and Content – The argument refers to the ‘point of view’
to be discussed. It should be captured by the thesis statement. The
argument or point of view should be clearly developed throughout
the essay, and supported by the evidence and analyses.
iv) Supportive Evidence – You must use evidence – relevant and
reliable information, figures and/or examples (e.g. pertaining to
countries, industries or businesses) – to support your argument and
the claims made.
v) Referencing – Use the appropriate reading materials – articles
(academic and non-academic articles), books, reports etc. – to back
up your argument(s). Regardless of whether or not a work is quoted
from directly or indirectly, all work cited in the BODY of the
submitted piece of work must have the author’s name and date
published in parentheses following the citation (e.g. Jones and
Smith, 2005; or Johnson, 2010). If the work is quoted from directly,
page numbers must also be included. Work cited must be listed at
the end of the essay in a section titled ‘References’. Please use the
Harvard Style of referencing here. References must be listed in
alphabetical order, and written up consistently and accurately. Also, 7
the essay must be an original piece of work and students should not
be working together. Plagiarising the work of others, or work
produced by the individual student for another project, will result in
a mark of ZERO.
vi) Style and Presentation – Essays should be double-spaced. Be sure
the essay is well structured and contains accurate spelling and
grammar. Sections of the essay should be highlighted with the
appropriate headings. Headings should describe the issue(s) to be
discussed. Also, please note that signposting is very important. In
essays this is where you signal to the reader, at the beginning of
each section, the direction you will take (the structure you will adopt
– e.g. this section discusses three key reasons why lobbying is
beneficial for European business, including …).
Please note: If you would like to discuss the outline of your essay with the
lecturer, then please do so during office hours. You have up until ONE WEEK
before the essay deadline to do so, at the latest. No exceptions.
Assessment Criteria for essays:
In addition to the essay checklist above, please consult the School of
Management Undergraduate Student Handbook, for the criteria according to
which your essay will be assessed. They include: intellectual qualities
expressed, structure and organisation, level of reading, quality of referencing,
and writing style.

Core text:
Suder, G. 2011. Doing Business in Europe (2nd ed.). London: Sage. (2008
edition available as e-book in the library).
Recommended readings will be selected from these books on the European
Union:
Dinan, D. 2010. Ever closer union: an introduction to European integration
(4th ed.). Boulder, Colorado: Lynne Rienner.
Guay, T. R. 2014. The Business Environment of Europe: Firms,
Governments, and Institutions. Cambridge: Cambridge University
Press (This is the most up-to-date book and could be used in lieu of the
text book)
Johnson, D. & Turner, C. 2006. European business (2nd ed.). London:
Routledge. (Available as e-book in library. Please note this was the
core text book in the past, new edition expected in 2015)
McCormick, J. 2014. Understanding the European Union: A concise
introduction (6th ed.). New York: Palgrave Macmillan.
Watts, D. 2008. The European Union. Edinburgh: Edinburgh University Press
(Available as e-book in library).
Please note: Several copies of these books are available in the university
library – earlier editions, too (e.g. McCormick 2008/2011, Dinan 2005).
If you want to learn how to learn successfully, this is a good read:
Brown, P.C., Roediger, H.L. III & McDaniel, M.A. 2014. Make it stick. The
Science of Successful Learning. Cambridge, MA: Belknap Press of Harvard
University Press

Examples of other useful readings across topics discussed on the course –
please use your research skills to go beyond this list to find more resources in
the library (books, journals, articles) for your specific needs and purposes.
Aggarwal, V.K. & Govella, K. 2013. Linking trade and security / evolving
institutions and strategies in Asia, Europe, and the United States. New
York, NY: Springer.
Antonenko, O. & Pinnick, K. 2005/2009. Russia and the European Union:
Prospects for a New Relationship. Abingdon: Routledge.
Arikan, H. 2006. Turkey and the EU: An awkward candidate for EU
membership? (2nd ed.). Aldershot: Ashgate.
Blair, A. 2010. The European Union since 1945. New York: Pearson.
Bourdieu, P. 2005. The social structures of the economy. Cambridge: Polity.
Chang, M. 2009. Monetary integration in the European Union. Hampshire:
Palgrave Macmillan. 9
Chesnais, F., Ietto-Gilles, G. & Simonetti, R. 2000. European integration and
global corporate strategies. London: Routledge. (e-book available)
Cortés, P. 2012. Online Dispute Resolution for Consumers in the European
Union. Taylor & Francis.
Debeljak, A. 2004. The hidden handshake: National identity and Europe in the
post-Communist world. Lanham, MD: Rowman & Littlefield.
Dent, C. 1997. The European economy: The global context. London:
Routledge.
Dinan, D. 2014. Origins and evolution of the European Union. (2nd ed.)Oxford:
Oxford University Press.
Dinan, D. 2014. Europe Recast: A History of European Union. (2nd ed.)
Hampshire: Palgrave MacMillan.
Greenwood, J. 2007. Interest representation in the European Union.
Basingstoke: Palgrave MacMillan.
Grosse, R. (ed.) 2005. International Business and Government Relations in
the 21St Century. Cambridge: Cambridge University Press.
Hague, R. & Harrop, M. 2013. Comparative government and politics: An
introduction (9
th ed.). Hampshire: Palgrave. (Older editions available)
Hardacre, A. 2011. How the EU Institutions Work and… How to work with the
EU Institutions. John Harper Publishing.
Harris, P. & McDonald, F. (Eds.) (2004). European Business & Marketing.
London: Sage.
Herslund, M. & Samson, R. (Eds.) 2005. (Unity in Diversity) Europe and the
European Union: Enlargement and constitutional treaty. Copenhagen:
Copenhagen Business School Press.
Hickson, D. & Pugh, D. 1995. Management worldwide: The impact of societal
culture on organizations around the globe. London: Penguin Books.
(2001 version also available in library)
Hill, C. 2012. International business: Competing in the global marketplace (9
th
ed.). London: McGraw-Hill. (Older editions available)
Hodges, C. 2005. European regulation of consumer product safety. Oxford:
Oxford University Press.
Johnson, D. & Robinson, P. 2005. Perspectives on EU-Russian Relations.
London: Routledge.
Klüver, H. 2012. Lobbying in the European Union: Interest Groups, Lobbying
Coalitions, and Policy Change. Oxford: Oxford University Press.
Lane, J. (Ed.) 2002. European Union-U.S. Trade Conflicts and Economic
Relationship. New York: Novinka Books.
Lawrence, P. 1998. Issues in European business. Basingstoke: Macmillan
Business.
Macmaoláin, C. 2007. EU food law: Protecting consumers and health in a
common market. Oxford: Hart Publishing.
Majone, G. 2009. Europe as the would-be world power: the EU at fifty.
Cambridge: Cambridge University Press.
Majone, G. 2009. Dilemmas of European integration : the ambiguities and
pitfalls of integration by stealth. Oxford: Oxford University Press.10
Marinov, M.A., Marinova, S.T. 2013. Emerging economies and firms in the
global crisis. Basingstoke: Palgrave MacMillan.
Michalski, A. 2006. The enlarging European Union. In J. Richardson (Ed.),
European Union: Power and Policy-making (3rd ed.): 271-293. London:
Routledge.
O’Brennan, J. 2009. The eastern enlargement of the European Union. New
York: Routledge.
Owen, G. 2000. From empire to Europe. London: Harper Collins.
Paliwoda, S. & Marinova, S. 2007. The marketing challenges within the
enlarged single European Market. European Journal of Marketing,
41(3/4): 233-244.
Pridham, G. 2005. Designing democracy: EU enlargement and regime
change in post-Communist Europe. New York: Palgrave Macmillan. (ebook
available)
Richardson, J.J. & Coen, D. 2009. Lobbying the European Union: institutions,
actors, and issues. Oxford: Oxford University Press. (e-book available)
Rollo, J. 2002. In or out: The choice for Britain. Journal of Public Policy, 22(2):
217-238.
Schimmelpfennig, F. & Rittberger, B. 2006. Theories of European integration:
Assumptions and hypotheses. In J. Richardson (Ed.), European Union:
Power and policy-making (3rd ed.): 73-95. London: Routledge.
Slater, J., Strange, R.& Wang, L. 1998. Trade and investment in China: The
European Experience. London: Routledge.
Smith, M. 2001. The European Union’s commercial policy: Between
coherence and fragmentation. Journal of Public Policy, 8(5): 787-802.
Somers, Frans J.L. (ed.) 2010. European Business Environment: Doing
business in the EU. Groningen: Routledge/Noordhoff Uitgevers.
Stiglitz, J. 2002. Globalization and its discontents. London: Penguin Books.
Stiglitz, J. 2007. Making globalization work: the next steps to global justice.
London: Penguin Books.
Vogt, R. 2012. Europe and China strategic partners or rivals? Hong Kong:
Hong Kong University Press.
Wagner 2011. The Corporate Political Activities of Multinational Enterprises:
The Automotive Industry and Environmental Regulations in the
European Union. PhD Thesis, Loughborough University
Wallace, H., Pollack, M. A., Wallace, W. 2010. Policy-making in the European
Union (6th ed.). Oxford: Oxford University Press. (older editions
available)

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