Ethics

1) Both Cortese’s chapter section and Savan’s editorial discuss the power of gender images in advertising.

Do you agree with the idea gender images are the heart of individual identity and that appealing to them is the most efficient way to reach the consumer? Defend your response.

2) Discuss the latest wave of ad campaigns that “empower women at men’s expense.” Are these ads any different than ads that seemingly objectify women or children? Defend your response.

Not required, but appreciated: provide a link to an ad you feel “empowers women at men’s expense.”