Ethical Issues in Marketing and Advertising

Identifies the various ethical aspects of the topic

-Analyzes, at least, two practical examples

-Relates the topic to the theories and principles studied in the class

-Discusses the potential challenges resulting from real-life ethical dilemmas and points toward solutions that are suggested in scholarly resources.

-Compares to Christian worldview and principles ( 7pionts)

2) Positive and negative critique

-Shows critical thinking in assessing the strong and weak points of relevant ethical theories applicable to the chosen topic

-Suggests new possible avenues for understanding and solving the practical challenges of the chosen topic (6 points)

3) Biblical evaluation

-Compares to biblical principles in a clear and objective manner

-Critically asses the topic in the light of biblical revelation