Ethical Concerns and Effective Marketing

Effective marketing can determine the commercial success or failure of a product or service. In order to be effective, marketing strategies and campaigns must develop a competitive edge in order to keep their product or service in the mind of the consumer. Yet marketing strategies that push if not transcend ethical boundaries can cause a business to lose credibility with customers. List three areas of ethical concern that you as a small business owner have about marketing practices. Provide examples to illustrate and clarify your views. How has the increased used of social media in marketing and gathered information affected ethics and impact on business?

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