Ethical Challenges in Using App-Based Peer-to-Sharing Technology

  Research on Uber Ethical Challenges in Using App-Based Peer-to-Sharing Technology Uber faces several ethical challenges in utilizing app-based peer-to-sharing technology. One significant issue is the concern over the classification of drivers as independent contractors rather than employees. This classification raises questions about fair wages, benefits, and labor rights for drivers. Additionally, there are concerns regarding data privacy and security, as Uber collects vast amounts of user data through its app, raising questions about how this data is used and protected. Furthermore, issues related to surge pricing, safety standards, and accessibility for individuals with disabilities have also been ethical areas of contention for Uber. Risks Associated with Uber's Disruptive Business Model and Marketing Strategy As Uber operates with a disruptive business model and marketing strategy, it faces various risks that could impact its success. One key risk is regulatory challenges and legal battles in different regions worldwide. Uber's business model has often clashed with existing transportation regulations, leading to bans and restrictions in some cities. Moreover, competition from traditional taxi services and other ride-sharing platforms poses a threat to Uber's market share. Additionally, concerns about driver vetting processes, passenger safety, and incidents of misconduct have the potential to damage Uber's reputation and brand image. Regulation for Compliance and Consumer Protection in Uber's Expansion Given Uber's widespread popularity and expansion into various industries beyond ride-sharing, there is a growing need for regulation to ensure compliance with standards that protect competitors and consumers. Regulations could address issues such as driver classification, safety standards, fair pricing practices, data privacy, and customer rights. Implementing regulatory frameworks could help level the playing field for competitors while safeguarding consumer interests. Striking a balance between fostering innovation and ensuring accountability through regulations is essential to promote a fair and competitive marketplace. In conclusion, as Uber navigates the complexities of app-based peer-to-sharing technology, disruptive business models, and expanding into new industries, addressing ethical challenges, mitigating risks, and advocating for regulations to protect all stakeholders will be crucial for the company's long-term sustainability and success. Sources: 1. Bergvall-Kåreborn, B., & Howcroft, D. (2019). Digital Disruption: The Case of Uber. Journal of Information Technology Theory and Application (JITTA), 20(4), 4-22. 2. Edelman, B., & Geradin, D. (2016). Efficiencies and Regulatory Shortcuts: How Should We Regulate Companies like Airbnb and Uber? Stanford Technology Law Review, 19(2), 293-334.        

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