Scenario
Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. To see if you’re the right person for the job, the CEO presents you with some questions about critical marketing concepts and how they apply in the workplace.
Instructions
Briefly answer each of the WK1 Strategic Marketing Concepts Worksheet questions in your own words using ideas from the course text and two other credible sources. Make sure to cite the sources.
Explain how each concept applies to your organization (or an organization you are familiar with).
Provide a standard citation for each answer (author, date, pg.).