Essay: Analysis of Apple Inc.
Select a well-known publicly owned company then write a five-part essay that concentrates on the following:
1- Briefly introduce your essay then offer a background on your selected company (i.e. available and public information about the top management of the company/ board of directors, financial statements, business model, and key competitors).
2- Apply the resource-based view of the firm to determine core and distinctive competencies of your selected company. (Minimum 150 words)
3- Use the VRIO framework and the value chain to assess the companys competitive advantage, and how it can be sustained.
4- Discuss how the business model of your selected company could be imitated and assess the companys corporate culture, and how it might affect a proposed strategy. (Minimum 250 words)
5- Discuss the future of this company if it continues on its current path and conclude with a summary of key ideas of your essay. (Minimum 150 words)