3- Product (problem & solution) why there is a need to the product 4- Market (addressable market, Segmentation) Demographic What is the market Whose going to buy this Gender, age, Characteristics of my market or customers How big is my market Segmentation and positioning Market fragmentation Most importantly what is your total realistic addressable market (TAM) Operations You can merge them or you can describe them Management Basically its you (in one paragraph) Why you are the best ppl in Kuwait who could execute this project better than anyone else Why are you the right people to do that? Characteristics of effective team, windows of apprenticeship, experience, maybe passion… whatever you think 5- Business model (how to make the money) &unit economic 6- Competitors (direct, indirect & potential) why are you better than the competitors