Step 1. What is your “big idea?” If you don’t have one, see the Assignment 1 Instructions for resources to help you identify one.

Step 2. Using the prompts below, draft notes for a brief, succinct pitch on your “big idea”:

What type of Business Plan will you develop: Entrepreneurial, Intrapreneurial, or Nonprofit?
Briefly describe your “big idea” and explain what you find exciting about this product or service.
What problem in the market or in the community will your “big idea” solve?
Why doesn’t this product or service already exist in the market?
Identify the Strengths, Weaknesses, Opportunities, and Threats for your “big idea.”