Enterprise start-up

Topic: Enterprise start-up Order Description *** PLEASE NOTE: I have uploaded the simulation I took part in for you to base the report on. As this is a re-sit assignment, so I also uploaded lecture slides for you to refer to. In line with the requirements for operation of the April Executive Business Simulation 2014 and given that you have launched a new company into the European car market you are to produce a report to the shareholders reflecting upon their company's performance during the simulation and making recommendations for future action by the organisation. Maximum number of words: 2,000 (plus data & appendices). To include: - Critical performance review in light of the initial business plan. - An analysis of the contribution to the performance of the company of the particular role / function adopted by the candidate during the simulation. - Justified recommendations for the next five years organisational operation - Candidates should refer to the assessment criteria provided. Marking Scheme Re-sit Assessment Criteria 67% Weight Company performance/decision making - Appropriateness and justification ofdecisions made; - Evidence of use and analysis of informationprovided to inform decision making; - Evidence of market/industry knowledgeincluding competitor awareness, customerawareness, strategic direction; - Concise overview of results; - Realistic recommendations for the futurebased on sound, reasoned arguments. 33% Presentation - Appropriate format; - Complete and concise; - Understandable; - Relevant.