Full Answer Section

Driver salespeople are focused on results and getting things done. They are often assertive and persuasive. This style of salesperson may be more effective at selling to customers who are in a hurry, who know what they want, and who appreciate a direct approach.

Analytical salespeople are logical and detail-oriented. They are good at explaining complex products and services. This style of salesperson may be more effective at selling to customers who are making a large purchase, who need more information about the product or service, and who value the salesperson’s expertise.

Example of when the driver style would work best:

A driver salesperson would work best when selling to a customer who is in a hurry and knows what they want. For example, a customer who is on their way to a job interview and needs a new suit would be a good fit for a driver salesperson. The salesperson could quickly and efficiently help the customer find the right suit and get them on their way.

Example of when the analytical style would work best:

An analytical salesperson would work best when selling to a customer who is making a large purchase and needs more information about the product or service. For example, a customer who is buying a new car would be a good fit for an analytical salesperson. The salesperson could explain the different features and benefits of the different cars, and help the customer to choose the right car for their needs.

Conclusion

The best salesperson for a particular customer will depend on the customer’s individual needs and preferences. However, in general, expressive social salespeople may be more effective at selling to customers who are looking for a personalized shopping experience, driver salespeople may be more effective at selling to customers who are in a hurry and know what they want, and analytical salespeople may be more effective at selling to customers who are making a large purchase and need more information about the product or service.

As an account team manager, it is important to understand the different communication styles of your salespeople and to match them with customers who are a good fit for their style. This will help to improve your sales and customer satisfaction.