Email marketing

Email Components:
Subject. Subject is a description of the topic of the message and displays in most email systems that list email
messages individually. …
Sender (From). This is the sender’s Internet email address. …
Date and time received (On). …
Reply-to. …
Recipient (To:). …
Recipient email address. …
Attachments.
Best Practices
https://keap.com/product/email-marketing-best-practices
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