Effectiveness of narratives and non narratives

“Extant research has frequently focused on determining the relative effectiveness of narratives and nonnarratives. The next step in this research may be to move from the questions of whether narratives are more effective to whennarratives are more effective…” So, what variables of narratives will make them most effective for risk messages? What should narratives include/do to ensure their success?

  1. How can our understanding of numeracy improve risk communication in provider-patient communication?
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