Economic Analysis of a Domestic Firm

Select a Fortune 500 company ( Look up the company’s annual report. Wikipedia ( conveniently provides links to the annual reports for these companies). In the “reports” column, find the most recent Annual Report, sometimes called a Form 10-K or just “10-K”). In a paper (you might find this article about how to read an annual report ( helpful for reading an annual report:

Identify background information on the company, including the company name, ticker (stock) symbol, GICS Sector, and GICS Sub Industry.
Summarize the products the company produces and sells, and who their target customers are.
Describe factors that could shift the demand curve for the company’s product(s) (see the risk factors discussed in the K-10).
Describe factors that could shift the supply curve for the company’s product(s) (see the risk factors discussed in the K-10).
Describe whether the company’s product(s) would be expected to have an elastic demand or inelastic demand.
Discuss the firm’s profitability with an explanation of the difference between accounting profit and economic profit.
Examine the costs the company incurs and discuss whether the majority of costs are fixed or variable in nature.
Describe the market structure that best describes the market the firm is in.

Analyze how the market structure affects the profitability and pricing power of the firm.
Include at least five scholarly references in addition to the course textbook (Mankiw, N.G. (2018). Principles of microeconomics – 8th ed. Stamford, CT: Cengage Learning). Sources such as The Balance,, Investopedia, and other help websites are not acceptable.

Personal response to the video (500 words): Choose a quotation from this week’s video that impacted you in some way. Begin a journal entry with that quotation and write at least 500 words about your reaction to the quotation and the larger video. Consider the following questions about the video: What did you learn? What made you think in a new way about your life? What parts were especially motivating or scary or enlightening or surprising or disagreeable? In what way might you utilize something from the video in your own writing? What about the video did you like or dislike? (You don’t have to answer all these questions in the journal entry, but they should help get you started on a response.)

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