President Learner needs your help in grasping the e-marketing approach. He has e-mailed a request for three distinctions between the traditional marketing methods of his company and the online techniques of the e-business it is merging with.

Explain the following to President Learner:

What are a couple of differences in MedEd versus CHC, in any of the stages of the e-marketing program strategy process used in this course, as the case begins? The e-marketing program strategy process has the following stages:
Mission
Critical Analysis/SWOT
Target Market Sought
Value Proposition(s)/University Brand Image(s) Desired
Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired
What are external marketing environment factors that differentiate the two schools?
How are the target market customer characteristics and consumption behaviors different?