E-BUSINESS MARKETING PROJECT

E-BUSINESS MARKETING PROJECT

This is a 20 pages E-Commerce Business Plan report. At least 4000 words would be enough for the content. Please do fill the paper with good diagrams, charts, tables,

Pictures and Table of content to match the page requirement of 20 pages(not including references and appendix). Please choose an organisation of your own choice.

Note: This assignment is not literature review or just a collection online material reviewing an existing large company’s published E-Business Marketing proposals or

accomplishments.

E-Business Marketing Plan Template
1. Executive summary
2. Introduction
3. Situation analysis (Where are we now?)
a. Understanding your marketplace b.
b. macro-environment (external)
c. Our customers (buyers) and potential customers
d. Our marketplace
e. Our competitors
f.
Intermediaries and partners
g. Our own capabilities (SWOT)
4. Objectives (Where do we want to be?)
a. Vision and Mission
b. State the Goals (clearly and measurable)
c. Measurements and Evaluation (Google Analytics)
5. Strategy (How are you going to achieve the goals?)
a. Segmentation
b. Targeting
c. Positioning
d. Value Proposition and the marketing mix
e. Brand strategy
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Prepared by John Edwards
www.jems.com.au
f.
Online representation or presence
g. Content and engagement strategy
h. Acquisition communications strategy
i.
Conversion strategy
j.
Retention communications strategy
k. Data strategy (managing content)
l.
Multichannel integration strategy (offline and online inc. Mobile)
6. Tactics (which digital marketing activities do we optimise)
a. Reach – Attract Traffic
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SEO / SEM
Online Advertising (PPC)
Affiliate and Partner Marketing
Online PR
Social Media Marketing
b. ACT and Convert:
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Capture Leads
Nurture Prospects
Convert Sales
c. Engage:
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Content Marketing
E-Newsletters, promotions, personalisation
Customisation
Service and support
Upsell Customers
Get Referrals
2
Prepared by John Edwards
www.jems.com.au
7. Financials / Budget
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Revenues
Expenses – Fixed /Variable /Major Costs
Cash Flows
ROI
8. Action Plans (who does what, when)
9. Conclusion
10. References
11. Appendix
3
Prepared by John Edwards
www.jems.com.au

E-BUSINESS MARKETING PROJECT
Project Overview
The purpose of the E-Business Marketing project is to give students an opportunity to
explore how some of the concepts introduced in this course can be applied in practice.
Specifically, students assume the role of a business strategist who has been hired by a new
or existing business to write a strategy plan for an e-business marketing initiative that the
organisation is considering.
This assignment is not literature review or just a collection online material reviewing an
existing large company’s published E-Business Marketing proposals or accomplishments.
Project Information
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An Individual assessment item
Students should start to work on their projects as soon as possible
Due: Sunday 18 January 2014 at 11.55pm (Sydney time)
Developing an E-Commerce Business Plan for an organisation
Business Planning format required
Proof reading (spelling, grammar) is essential
References according to Harvard Referencing style
Upload the final document onto iLearn
No. of Pages: 20 page report (inc. Table of Contents), plus references and appendix
12 point font, size, Arial font style, 1.5 spacing
Late reports will attract a 20% penalty of the assignment mark for each day late
Examples of E-Business Marketing Topics
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Online Retailing
Improvement in website design and analytics
Developing online B2B communications or commerce
Providing online customer service and support
Developing Mobile Marketing programs
Social Media
Digital Media – incorporating into the marketing mix
Search Engine Marketing and Optimisation
Other information
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Choose either a company that is using online marketing but you feel they can do it
better or one that isn’t using online marketing but you think they should
Can be either a local or global organisation
Can be either a large or small organisation
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Recommended Structure:
E-Business Marketing Project Checklist:
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Title Page: Including Student Name Id and Email Address
Table Of Contents
Executive summary:
Introduction and Background:
Business Concept: This is the section that sells your “big idea” to your client.
Analysis:
? Industry, Market, Competitor and Organisation
? Business (online) model: current model and the proposed one
? Strategy (Plan): which includes:
? Objectives – these are the actual ones you are creating, not the past ones
? Strategy – the ones you are developing
? A brief description of products and services (Value Proposition)
? Service Delivery Strategy: HOW YOU PRODUCTS AND SERVICES ARE DELIVERED
ONLINE – FROM ENQUIRY TO PURCHASING TO SUPPORT/SERVICE
? Critical Success Factors – the online areas required to make this business project a
success.
? Recommendations / Conclusions
? Recommendations about what the organisation should do next, based on the
analysis and strategy presented in the plan.
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References – use the Harvard Referencing Format.
? Appendices

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24.

TRIAL DATA COLLECTION REPORT : Research method

Order Description

PLEASE READ ATTACHED GUIDELINES VERY CAREFULLY.
it is a research method assignment to do
TRIAL DATA COLLECTION REPORT
ON CHILDHOOD OBESITY, MAXIMUM 3000 WORD INCLUDING REFERENCES.

Research Methods (Childhood and Youth and Education)

Assessment 2:  Trial Data Collection Reports: Qualitative and Quantitative.
(3,000 words total)

• interview a friend as she is obesity

Introduction and context
This assignment gives you the opportunity to trial a data collection technique.

You may like to treat the report as pilot study that you wish to use in your dissertation/report.  This is encouraged so long as you do not claim marks twice for work

that you do. (For example, if you do use material from this assignment in your dissertation/report, you need to acknowledge this).  Many data collection tools need

trailing / piloting before use, such as questionnaires, and this is a chance to do that.

Guidelines
• You should pick a topic you want to investigate. This topic must relate to Childhood and Youth or Education in some way.
• Set yourself a research question about this topic.

It is a small scale study so concentrate on the data collection method rather than the result. Of necessity each section of your write-up will be concise and to the

point.

for the research question you must then decide on a data collection method:
My method is;
• interview a friend as she is obesity

The report must have:
• An introduction- explaining the context of the research and a statement of the question asked
• A statement about the method chosen to collect data to answer the question
• An explanation of the chosen data collection method
• A discussion of the ethical considerations
• A presentation of the results of the data collection
• Some analysis of the results or an explanation about how the results could be analysed if they were more extensive
• A section where you evaluate the chosen method and your own application of it
• A brief conclusion that says if you will be using the method again, if so why, if not why not?

• Each section of the report will be succinct and to the point- you do not have room for wasted wordage.

The module aims are to:
• Enable you to develop an understanding of data collection techniques and explore methodological concepts such as validity and reliability.
• Enable you to appreciate different models of education research and be aware of ethical issues.

Aims:
• Trial data collection methods
• Understand rationale and decision making for data collection for research

This assignment gives you the opportunity to trial one data collection technique which could be either qualitative or quantitative. This might be related in some way

to your initial ideas for your dissertation in your final year. If you later change your ideas about your dissertation/project then this does not matter: you will

still benefit from what you learnt from doing the data collection, even if it is that you know what not to do! Many data collection tools need trialling / piloting

before use, such as questionnaires, and this is a chance to do that.

Guidelines
•Read and understand the methodological background to a selection of data collection tools commonly used in research.
•Decide and articulate the question /topic you wish to find out about: discuss this with tutors at the support sessions
•Select an appropriate  data collection tool, for example questionnaires, focus groups, observations, interviews in order to gather data that will help you answer and

research your question / topic
•Design and justify the tool. For example you might design a format for a questionnaire and suggest the questions to be included.
•You must gain ethical approval for this from the module tutors.
•Ethical approval will be considered during the scheduled supported sessions. No other opportunities to will be available to you. See note below

Report of data collection

1) Justification of methodology (why you chose the data collection tool)
2) Development of your data collection tool
3) Gaining ethical approval (including consent and tutor approval)
4) Carrying out the data collection
5) Brief feedback of findings (this is as a report of your findings and should not be more than one paragraph)
6) Reflection on the process including your own learning and changes you would consider for the future

•Append to your report a) your Ethical Approval Form b) a sample of your data collection

Related learning Outcomes
a) Critically appraise relevant research paradigms, methodologies, methods and techniques
b) Evaluate the use of research by exploring children and young peoples’ perspectives in order to justify a position
c)Evaluate the suitability of methodologies and their ethical consequences, and implications including policy and practice
d) Justify decisions made during the research process
e) Collect, analyse and articulate findings using appropriate research methods
f) Develop numeracy skills in analysing data and use appropriate ICT resources
g) Organise and take responsibility for target setting and outcomes of this module and the related research

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