Consider your research objective.
What do you want to learn about your audience and their use of social media for communication? For example, how do they use social media platforms to help them decide to purchase something (whether brick & mortar or online)? What social media platforms do they use in this decision making process? Who are their greatest influencers? You should conduct a brief literature review in addition to the textbook. For example, who else has studied this particular issue? What have others found?
Consider some of the topics you chose for your Research Article Analysis. Many of you chose topics of interest to you, so you might want to investigate a similar topic.
For this “mini” study, you’ll use the textbook as well as at least one (1) academic journal to support your research question.