Galya Frayman Molinas, President of Coca-Cola’s Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey or Central Asia, Molinas must decide how to balance change versus continuity across functions and country locations. In the meantime, tensions arise amongst the newly combined members of her business unit, as some fear being sidelined or losing their autonomy. 1.How should Molinas respond to Bozer’s instructions to accelerate growth, while not -diluting the focus’ in Turkey or Central Asia? 2.1s this a mandate for change or continuity? (Please explain). 3.What are the top two or three criteria that Molinas should consider in her decision to centralize, decentralize or pursue a mixture of both within the expanded business unit across all functions (e.g., human resources, marketing, finance, technical, public affairs and communication, and commercial and customer services)? 4.Are Molinas’ high performing, mostly all-female, all-Turkish senior leaders the right team to manage the newly combined business unit across the nine country locations? (Please explain). 5.What are the greatest threats that Molinas faces as she takes on this expanded regional leadership role?