Lionsgate, the distributor for the film The Hunger Games: Catching Fire, utilized numerous digital and social media tools to promote this movie.

Review the following case study: Sawhney, M., Goodman, P. (2018, January 2). The Hunger Games: Catching Fire: Using digital and social media for brand storytelling ( https://sk-sagepub-com.csuglobal.idm.oclc.org/cases/the-hunger-games-catching-fire-social-media-for-brand-storytelling ). Northwestern Kellogg School of Management. Sage Publications.
Discuss, analyze, and evaluate all of the social media activities utilized by Lionsgate to promote this film.