Dissertation Proposal in the area of ” Strategic Marketing Management “
1- Proposed title of dissertation
2- The main objective of the proposed dissertation (What do you mostly want to investigate and find out from the proposed research/ project? No more than 30 words)
3- Brief outline of proposed dissertation (no more than 300 words). Please indicate:
• why this topic is important
• what is known about the topic (with citing existing work)
• the main question you hope to address
• the way you will collect the data to address the question
• how you will analyse the data