Order Description

please review the chat’s for the instructions on writing a draft paper. Attached is the draft paper written by Elizabeth and Bill ( Separate papers). Additionally read

the PDF which is the main topic reading.

Re: Group Three organization
by Elizabeth Foster – Thursday, November 20, 2014, 9:43 PM


I am good either way, It might be better for time purposes to have everyone in the group submit a brief outline and then once everyone in the group has submitted it we

can collaborate and combine into one final paper.



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[[re]] Re: Group Three organization
by William Moore – Friday, November 21, 2014, 11:34 AM

That sounds fine. Perhaps the emphasis should be on brief – as in summary of keys points – then we can assign specific follow up elements for the finished paper as you


I look forward to your further thoughts and everyone else weighing in. I will proceed with this for now through and try to post something by Tuesday.



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Re: [[re]] Re: Group Three organization
by Elizabeth Foster – Sunday, November 23, 2014, 9:06 AM

Sounds like a great idea, lets plan on that!

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Re: [[re]] Re: Group Three organization
by Elizabeth Foster – Sunday, November 23, 2014, 4:41 PM

So these are the main bullets from each section, let me know how you would like to put it all together or what sections each of you would like.

Introduction & History:

It started with Walter Elias Disney boarding a train with a dream, forty dollars, and a comic in his pocket. Walter led his dream into several popular movies, Snow

White, and Pinocchio to name a few. With the success he had built with his movies Disney opened amusement parks, such as the five Disney theme parks and created the

all famous mickey Mouse and the Mickey mouse Club. After Walter Disney’s death in 1966, Walter’s nephew Roy Disney who followed Walt’s vision to open Epcot and create

Touchstone pictures and Hollywood Pictures ran the company. In 1984 new management was brought in, Michael Eisner as chairman and CEO and Frank Wells as President and

COO. They continued the vision of the Disney family by branching into the cable television markets with channels such as the Disney channel, and Toon Disney. Eisner

had created much success for Disney by branching the name to other large networks, acquiring Miramax Studios, creating Walt Disney theatrical, and Disney Cruise Line.

Michael Eisner

Eisner became the chairman and CEO of Disney per the request of Roy Disney due to all of his experience, and reputation in the industry. At the time Eisner came to

Disney, Disney was not doing well financially, they performing poorly and needed help turning the company around. Eisner initiated major changes and grew revenues to

1.7 Billion in the first ten years.

Roy Disney

Roy Disney’s father was he co-founder of the Walt Disney Company. Roy also came with good credentials, as he attended Harvard and started working at the Disney company

right out of college in several different capacities learning the in’ s and out’s of the company very well. He joined the board of directors in 1967 and in 1984 became

the Vice Chairman as well as the head of Disney’s animation department.

Stanley Gold sits on the Disney board and has for fifteen years.

The Conflict

In 2002 Eisner started traveling to meet with investors to recover the company’s reputation for being the worst board two years running. He sought advise from Ira

Millstein, a leading authority on corporate goverence and began making a variety of changes to Disney’s goverence structure. There was questioning from the Disney

board around this as well as a lack of confidence from Eisner himself.

Those opposed to Eisner

Eisner was known for an aggressive management style. He failed to befriend Roy Disney as well as Stanley Gold. In 2003 Roy Disney resigned from the board, and stated

in a letter Eisner had lost momentum and creative energy. Immediately following was Stanley Gold who followed Roy Disney’s opinions that Eisner should be forced to

resign or retire. Neither agreed with Eisner’s leadership skills, succession planning or his partnerships. Stanley believed that Eisner was the cause of bad

relationships between internal and external studio heads.

Those in Favor of Eisner

The board credited Eisner for the corporate governance that resulted in a board ran by independent directors. Eisner has brought the company to achieving very positive

results. The focus should be focused around driving the momentum not distracting the board and management. The board called to the attention of Disney shareholders to

review all of the accomplishments of the company and its current management team, Eisner has delivered long term performance.

Nothing lasts forever

The decision took place in 2004 announced by the Board of Directors that it would be separating the positions of CEO and Chairman in response to the shareholder vote.

As continuing CEO, the new chairman of the board, George Mitchell stated that Eisner would have full support from the board and have the same authority to manage the

operations of the company as he previously held. However, Eisner submitted his notice to retire as CEO when his term of employment agreement expired on September 2006.

He then will be replaced by Robert Igler, Disney’s President and COO.

Thanks everyone! Look forward to hearing back!

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Re: [[re]] Re: Group Three organization
by William Moore – Sunday, November 23, 2014, 5:15 PM

Elizabeth I have asked Professor Silverman – via messaging- if we need to answer the questions or just summerize and go from there – as you have done.

I trust by tomorrow afternoon we may have an answer.I’ll keep in touch re this so we can head off in the right direction.


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Re: [[re]] Re: Group Three organization
by William Moore – Monday, November 24, 2014, 3:36 PM

Professor Silverman replied as follows:

That’s fine, Bill. The group paper is really up to you and your group. Any way you want to do it is fine with me.
Thanks, Robyn

I guess we need some concenus

If you read the paper I have written and feel that it can be the bones lets work on this via track changes and send it back and forth or lets take Elizabeth’s summary

and each build on a part.


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